100 Years of The Bruins.

The goal of this spot was a simple one: to write a love letter to and for the entire Boston Bruins community of players, fans and organization. Our hope was to celebrate the breadth of the Bruins one hundred-year-old history, what the team means to Boston, and how the storied past is connected to the hopeful future. The music was inspired by the rhythm of the stitchers work and the beautiful and brutal sport of Hockey. Performed by members of the Landmark Orchestra in Boston.

"Stitches" being debuted at TD Garden

“Stitches” being debuted at TD Garden in Boston

AGENCY: GYK Antler

Creative Director: Scott Nicholson

Director: Matt Doyle, Big Brick Productions.

Music: Chris Plante, Tate Pinyochin

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