Hertz Car Sales

For this very serious and important PSA from Hertz, we knew we had to capture the heartbreaking plight of the Wavy Guys — those iconic, wind-powered warriors of the car lot — suddenly losing their beloved jobs. We wrote a heartfelt anthem from the perspective of these floppy fellows, cruelly cast aside, in the grand tradition of a full-throttle 1980s power ballad.

Client: Hertz
Director: Jeff Fine
Agency: Shadow Lion
Music / Mix: CP Pro Audio
Starring: Tom Brady