The Brief:

Imagine the sound of a family owned insurance company where clients put their complete trust and faith to protect the assets they hold most dear. Reliable, resolute, creative and inspired about insurance, Cross was a blank slate for branding so helping determine the sonic identity was paramount . From the agency to the client side, everyone feels that CP PRO nailed the tone of this wonderful spot. This ad was built for broadcast and will also be playing at Gillette Stadium where Cross is the official partner with the New England Patriots.