The Brief:

When creative director Matt Doyle came to CP PRO AUDIO for a custom Boston Bruin Playoff Anthem, he made it clear: “make me feel like I want to run through a brick wall”. Sir yes sir! Drone synths and harmonic minor melodies atop earth shaking percussion. Staccato strings into epic teetering sound design drops. We knew this spot was not only going to be played on TV but also in stadium so we paid special attention to the low end making sure that it was resonate in the TD Garden for the 2023 Playoffs Season.