The Brief:

Highlighting the discrepancy between draft number and subsequent NFL career was the aim of this spot. Reminding fans that no matter where in the draft a player is picked, they could become the next NFL superstar. Listeners will notice the pensive, uncertainty of the score while the players read their draft scouting reports, which is abruptly cut off by a higher energy, determined tone as we show players blowing expectations out of the water in real game play. Highly synced and aimed at exciting the listener for the 2023 NFL Draft!